Sales at Aldi increased by 8% in the four weeks leading up to December 24 to reach 1.5 billion pounds ($1.91 billion) for the first time, while its smaller competitor recorded an even greater 12% gain. Aldi UK and Lidl GB reported record Christmas trade on Tuesday.
More than 2.5 million people visited Aldi's doors on Friday, December 22, marking the busiest day of trading ever for both businesses, according to reports.
According to market research firm Kantar, the two German-owned merchants are the fastest growing supermarkets in Britain and have plans to open hundreds of new outlets.
With the price of food and drink rising by 27% in Britain over the past two years, consumers have resorted to shopping at discount shops.
Government data shows that although overall inflation has decreased, food and drink prices in November were still more than 9% higher than a year ago.
Approximately 4.5 million more individuals visited Lidl GB's stores in December of last year than did so a year earlier.
CEO Ryan McDonnell highlighted an 11% increase in sales of Lidl's Deluxe premium range, saying he was "incredibly proud" of the company's success during its busiest-ever trading period.
Giles Hurley, CEO of Aldi UK and Ireland, stated that the business will keep providing straightforward prices on all items.
"As we look ahead to 2024, our promise to customers is that they will always make significant savings on every shop with Aldi, because we have the lowest grocery prices in Britain," he stated on Tuesday.
According to Kantar data, in the 12 weeks leading up to November 26, Aldi held a 9.6% market share, placing them behind Tesco, Sainsbury's, and Asda. With a 7.8% share, Lidl came in sixth.
Jan. 11, one day after Sainsbury's, will get an update on Christmas trading from market leader Tesco.
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