Dubai retail sector records new highs with a booming 3-day super sale event

Asma Ahmed - | UAE

Setting new milestones for the retail industry, Dubai's annual 3-day Super Sale has reached unparalleled heights. Dubai Festivals and Retail Establishment (DFRE) organizers set a new record with this year's festival, which ran from May 31 to June 2.

Dubai's 3-Day Super Sale Reaches Unprecedented Heights

Dubai's annual 3-day Super Sale has reached unprecedented heights, setting new records for the retail sector. Organized by the Dubai Festivals and Retail Establishment (DFRE), this year's event took place from May 31 to June 2 and achieved the highest figures to date.

The event saw participation from over 565 brands and more than 3,000 outlets across the city, making it one of the most extensive retail events in Dubai's history. Ahmed Al Khaja, CEO of DFRE, expressed immense pride in this year's success. "It is with great pleasure that we announce the record-breaking 3-Day Super Sale. This year's edition is a powerful demonstration of how we consistently accelerate growth in our dynamic and prosperous retail industry, with over 3,000 shops and 565 brands making a noticeable impact on retail footfall and sales around the city," he said.

Al Khaja also emphasized the importance of collaboration in achieving these results. "Our priceless partners and city stakeholders have been consistently supportive, and without them, none of this would have been possible. Working hand in hand, we will not waver from our mission to establish retail as a cornerstone of Dubai's long-term growth plan in accordance with the D33 goals."

The Super Sale offered consumers unbeatable prices and discounts, ranging from flat percentage reductions of up to 90% to buy-one-get-one-free deals. These attractive offers were further enhanced by additional incentives, such as cashback rewards, ensuring that shoppers could make significant savings on their purchases.

Initial data indicates that average consumer spending increased by over 100% compared to previous years. Shoppers took advantage of the sale to stock up on gifts for Eid, refresh their wardrobes, and purchase beauty essentials, all at remarkably reduced prices. Popular categories that saw strong performances included electronics, homewares, and fashion.

Strategic Role in Economic Development

This year's success highlights the ongoing growth and dynamism of Dubai's retail industry. The record-breaking figures achieved during the 3-day Super Sale demonstrate the sector's resilience and capacity for innovation. By continually offering value-driven events and promotions, Dubai is solidifying its position as a leading global retail destination.

The achievements of the 3-day Super Sale also underscore the strategic role of the retail sector in Dubai's broader economic development. The D33 objectives recognize the retail industry as a key pillar, aiming to enhance Dubai's economic competitiveness and sustainability. Events like the Super Sale contribute significantly to these goals by driving consumer spending, boosting business revenues, and creating a vibrant shopping environment that attracts both residents and tourists.

Looking ahead, the success of this year's Super Sale sets a new benchmark for future events. It reflects the city's commitment to continuous improvement and innovation in the retail sector. With the support of its partners and stakeholders, Dubai is well-positioned to sustain this momentum and further elevate its retail landscape.

The 3-day Super Sale has not only achieved record-breaking figures but also reinforced Dubai's status as a premier shopping destination. The event's success is a testament to the collaborative efforts of DFRE, retailers, and city stakeholders, all working together to drive growth and enhance the retail experience in Dubai.

About Author

Asma Ahmed
Asma Ahmed
1574 Total posts


Read Also

UAE
Dubai Relaxes Travel Ban Regulations for Divorced Parents

Dubai has simplified the process for divorced parents to travel abroad with their children by easing the existing travel ban regulations.

UAE
Abu Dhabi Announces Free Public Parking & Darb Toll Waiver for Eid Al-Adha 2024

Abu Dhabi's authorities stated on Friday that, in commemoration of the Eid Al Adha festivities, all public parking will be free from Saturday, June 15, until Tuesday, June 18.

UAE
Dubai Police integrating AI into police & security operations

In order to improve efficiency and decrease customer waiting times, the Dubai Police have begun a revolutionary journey by incorporating artificial intelligence (AI) into 29 administrative procedures.

UAE
Deliveroo UAE announces the launch of electric bikes pilot in Dubai

Electric bikes and battery-swapping technologies are being tested by Deliveroo to see how well they work in real-world delivery situations.

UAE
Dubai Airlines and Airport Release Travel Advisory for Eid & Summer holiday 2024

In anticipation of the summer vacations and Eid Al Adha, the airport administration and Dubai Airlines have issued a warning to passengers. Dubai International Airport (DXB) continues to be the busiest airport in the world for international...

UAE
UAE Clarifies Midday Work Ban Start Date, Operating Hours & Fines

The UAE's regulatory ban on outdoor work during the hottest months ensures worker safety.

UAE
Imprisonment and deportation punishment for a woman who assaulted a police officer in Dubai

An individual who assaulted a law enforcement officer in Dubai was sentenced to imprisonment and deportation as a consequence.

UAE
Dubai announces dates for providing visa services in the coming days

In preparation for the Eid al-Adha holidays, Dubai has announced the scheduling of its visa services.

UAE
A popular restaurant in Abu Dhabi closed due to insects and poor hygiene

Following the discovery of insects in the kitchen, the Abu Dhabi eatery was forced to close its doors.

UAE
The Dubai Police launched an initiative to repair 400 cars free of charge for drivers

In an effort to provide drivers with free repairs for 400 vehicles, the Dubai Police Department has initiated a program.

UAE
UAE Insurers Deny Flood-Related Claims for Certain Drivers Vehicles

Insurers in the United Arab Emirates have been under fire for turning down claims from drivers who had to drive through flooded streets after the record-breaking rainfall on April 16. The natural disaster clause investigates this aspect thoroughly,...

UAE
Sheikh Hamdan announces AI-qualified teachers for Dubai schools in near future

Dubai is embarking on a groundbreaking initiative to revolutionize its educational landscape by integrating artificial intelligence (AI) into school curriculums.

UAE
The Labor Law specifies the dates for paying salaries to UAE employees

The Labor Law specifies the dates on which employees in the UAE must receive their salaries.

UAE
The UAE Labor Law determines salary payment options for employees

The UAE Labor Law establishes the various wage payment alternatives that are available to workers.

UAE
Wizz Air Abu Dhabi unveil huge 20% summer sale for July & August ticket bookings

An alluring deal has been offered by Wizz Air Abu Dhabi, offering a 20% discount on certain routes for travel in July and August. Travelers can take advantage of this great one-day flash deal on June 11 to visit a variety of destinations this summer....

UAE
Dubai Police honored 22 safe drivers

22 drivers have been recognized by the Dubai Police Department for their safe driving.

UAE
Today's weather: Rain will fall in the Emirates within hours

There is a possibility of precipitation in several regions of the UAE this afternoon.

UAE
Low-cost airline tickets cost up to one dirham in the UAE

In the seat sale, the airline is offering tickets for flights between Dubai and Manila for as little as Dh1.

UAE
Urgent.. Sheikh Mohammed bin Rashid announces a federal law regarding traffic

The individual referred to as "His Highness" Sheikh Mohammed bin Rashid Al Maktoum, the Vice President, Prime Minister, and Ruler of Dubai, has confirmed that the UAE Genome Program has successfully gathered over 600,000 samples from...

UAE
UAE: Home delivery of sheep and goats via Careem for Eid Al Adha 2024

Careem, in collaboration with Dhabayeh Al Emarat, has launched an innovative service in the UAE for Eid Al Adha 2024, providing on-demand delivery of sheep and goats through its app.

UAE
The UAE announced the new federal traffic law 2024

In 2024, the United Arab Emirates (UAE) passed a new federal traffic law.

UAE
The traffic fines in Dubai have an impact on drivers' licenses

The traffic fines imposed on vehicle drivers in Dubai affect driver's licenses.

UAE
UAE launches 100 job opportunities for citizens in the private sector

The Emirates Human Resources Development Council in Dubai has recently facilitated over 100 exclusive job opportunities for citizens through an open career day, which was organized as part of the council’s initiatives aimed at providing citizens...

UAE
Sharjah Government announces Arafat Day & Eid al-Adha holidays for public sector

The Sharjah Human Resources Department has made a significant announcement regarding the holiday schedule for the Day of Arafah and Eid Al-Adha for various governmental departments, bodies, and institutions within Sharjah.

UAE
Dubai announced Eid al-Adha holidays for employees in 2024

Dubai has announced Eid al-Adha holidays for public sector employees in 2024.

UAE
Eid Al-Adha 2024: The UAE grants employees in the private sector a long holiday

The UAE provides a lengthy holiday to private sector employees during Eid Al-Adha 2024.

UAE
UAE: Summer longest day in June to extend nearly 14 hours

The UAE is gearing up for its summer solstice, marking the longest day of the year with temperatures expected to range between 41ºC and 43ºC during the day and 26ºC to 29ºC at night.

UAE
UAE Introduces Top 10 Summer Destinations with Airfares Starting at Dh441

As the academic year in the UAE draws to a close, schools are set to wrap up the final semester by July 1, ushering in a two-month summer break.

Today's weather: Rain will fall in the Emirates within hours